Photo Gallery

May 28-30, 2024  

Vinexpo Asia Vinexpo Asia, the flagship international wine and spirits trade exhibition in Asia, took place from May 28 to 30, 2024 at the Hong Kong Convention and Exhibition Center (HKCEC), a prime venue for business meetings and trade conversations. Sixteen U.S. exhibitors participated this year, including wine industry representatives from Napa Valley, Sonoma County, Washington State, and Oregon. The area also included a tasting corner showcasing twenty U.S. wines.

For more details, please visit https://vinexpoasia.com or contact ATO at ATOHongKong@usda.gov

April 17, 2024  

U.S. Food and Beverage Showcase 2024 Organized by ATO Hong Kong, the Fourth U.S. Food and Beverage Showcase was held on April 17, 2024 at the Murray Hotel in Hong Kong. A wide range of U.S. food & beverage products were highlighted at the event. ATO invited more than 120 professionals from the industry, including retail traders, importers, distributors, hotel and restaurant managers, chefs, and industry influencers. Attendees had the opportunity to network and discover the quality and diversity of U.S. food & beverage offerings.

November 27, 2023  

Renaissance of American Spirits Mixology Event Agricultural Trade Office (ATO) Hong Kong, in partnership with the United States Distilled Spirits Council (DISCUS) held a marketing event to promote U.S. distilled spirits called “The Renaissance of U.S. Spirits Mixology Event” on November 27.  Around 30 industry professionals, a combination of top local bartenders, restaurant and bar managers, beverage directors, and industry influencers attended the event and enjoyed live mixing demonstrations of six cocktail recipes designed by two top mixologists in town using U.S. distilled spirits.

November 21, 2023  

The Great America Texas BBQ After a three-year pause, ATO Hong Kong, USMEF and Texas Beef Council co-hosted the much-anticipated industry event - The Great American Texas BBQ on November 21. The event presenting high-quality U.S. beef and an extensive array of U.S. foods and beverages attracted over 800 professionals, including chefs, buyers and importers in Hong Kong. As global competition is keen in sophisticated markets like Hong Kong, high-profile promotional events are necessary to reinforce the premium image of U.S. products in terms of taste profile, sustainable practice and food security, to maintain and expand market share.

November 1, 2023 - November 30, 2023  

Delicious USA 2023 The annual gourmet festival of U.S. food, celebrated a five-year milestone as it continued to expand its footprint across Hong Kong and Macau in 2023. This year’s Delicious USA festival welcomed a spectacular lineup of 45 establishments in Hong Kong and Macau to promote special dishes in the month of November. Talented chefs at participating restaurants featured U.S. food ingredients in local and international gastronomy ranging from Chinese, Italian, Japanese and Mexican to Nordic-French, Portuguese, Spanish, Thai, and more. Participating chefs presented one or more dishes featuring their choices of premium U.S. ingredients.

Delicious USA 2023 - Chef Event

Delicious USA 2023 - Media Event

September 6 - 8, 2023  

Asia Fruit Logistica From September 6-8, ATO Hong Kong hosted a USA pavilion at Asia Fruit Logistica in Hong Kong. The pavilion housed twenty exhibitors, highlighting climate-smart innovations and quality fresh produce from sustainable farming. The United States was the fourth largest supplier of fresh fruits, fresh vegetables, and tree nuts to Hong Kong in 2022 with sales of US$359 million.

The highlight video of Asia Fruit Logistica

The influencer interviews during Asia Fruit Logistica

September 5-7, 2023  

Restaurant and Bar Hong Kong 2023 Hong Kong is a well-known food paradise with environmentally conscious consumers. The city is not just craving good food, but also food that is natural, premium, and sustainable.  From September 5-7, ATO Hong Kong hosted a USA pavilion and cooking demonstrations at Restaurant & Bar Hong Kong. The pavilion housed three cooperator groups, ASMI, CMI and FoodExport, showcasing a wide range of U.S. products. Visitors were able to discover the versatile U.S. ingredients with limitless possibilities.

August 10 - 23, 2023  

U.S. Food Cooking Demonstrations at AEON Store 2023 ATO Hong Kong conducted four cooking demonstrations at AEON Store using quality U.S. food ingredients including Alaska Cod Fish, U.S. chicken wing, Sausage, and Romaine Lettuce to complement the USA Food Fair at AEON Stores during August 10 - 23, 2023.

June 27 - July 11, 2023  

USA Food Fair at YATA Stores

USA Food Fair at YATA Stores was held during June 27 - July 11, 2023 featuring a wide range of quality U.S. products including beef cheeks, pork ribs, yellow conch, donut peach and many others. Cooking demonstrations were held on July 1 and 2 to highlight some of these products.

March 14, 2023  

“The Science of Souffle” Using U.S. Ingredients On March 14, 2023, ATO, in partnership with the U.S. Consulate’s Public Affairs Section (PAS), hosted a cooking course for local student chefs at the Technological and Higher Education Institute of Hong Kong (THEi).  PAS’s visiting speaker, U.S. astrophysicist and co-host of the Netflix series Baking Impossible, Dr. Hakeem Oluseyi, spoke about the science of baking and his inspiring personal story. Local chef Phyllis Lam led students in preparing their own soufflés using U.S. eggs, flour, milk, and cheese, in combination with local flavors such as citrus and black sesame. The U.S. Poultry and Egg Export Council, U.S. Wheat Associates, and the U.S. Dairy Export Council contributed to the event. Students were able to learn the science behind the making of soufflés and acquire culinary skills to prepare tasty soufflés using quality U.S. ingredients.