Current & Upcoming Promotions / Trade Shows

Vinexpo Asia (May 26, 2026 - May 28, 2026)

Vinexpo Asia, a preeminent international trade exhibition for the wine and spirits industry in the Asia-Pacific region, is scheduled for May 26–28, 2026 at the Hong Kong Convention & Exhibition Centre (HKCEC). The California Wine Institute and the Oregon Wine Board are coordinating a significant collective presence for wineries from California and Oregon.

Hong Kong represents a key export market for U.S. wines. As of November 2025, the United States exported 23.54 million units of wine and wine products to Hong Kong, which ranked as the 10th largest export destination globally. We extend a cordial invitation for you to visit the U.S. winery pavilion at the exhibition. This presents a valuable opportunity to engage directly with producers and gain critical insights into the industry.

Food Expo PRO (August 13, 2026 - August 15, 2026)

Global LA is partnering with the Hong Kong Trade Development Council and the Western United States Agricultural Trade Association (WUSATA) to organize a USA Pavilion at the 2026 Hong Kong Food Expo PRO trade show. The exhibition will be held August 13-15, 2026, at the Hong Kong Convention and Exhibition Centre. U.S. food and beverage companies are invited to participate in shared booth space at a discounted rate. A webinar series will provide market information, details on WUSATA's FundMatch Program and other funding resources, and regulations and logistical guidance for exporting food products to Hong Kong.

Promotion Opportunity - Hong Kong Food Expo PRO 2026

Asia Fruit Logistica 2026 (September 2, 2026 - September 4, 2026)

Limited space remains in the USA Pavilion at Asia Fruit Logistica 2026!

ASIA FRUIT LOGISTICA covers the entire fresh produce industry value chain and its service support companies, as well as the latest innovative products and ideas. It offers a totally unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.

In 2025, the show attracted over 14,000 buyers and top decision makers from around the world.

The USDA-endorsed USA Pavilion offers cost-effective participation options in a premier location, with professional guidance and logistical support from start to finish.

For more details please visit the USA Pavilion at ASIA FRUIT LOGISTICA 2026 Information Page or contact the USA Pavilion organizer, B-FOR International (Michelle Barker, mbarker@b-for.com, or +1 540-373-9935 ext. 206).