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Recent Promotions
U.S. Leather and Fur Industries Showcase Premium Products at Hong Kong Trade Fairs (March 12, 2026 - March 14, 2026)
The Asia Pacific Leather Fair (APLF) and the Hong Kong International Fur & Fashion Fair (IFF) were held in Hong Kong from March 12–14, bringing together global buyers and suppliers from the leather and fur industries. At APLF, the Leather and Hide Council of America (LHCA) led nine member companies in the U.S. Pavilion, where Deputy Consul General David Schlaefer greeted exhibitors and delivered remarks at a LHCA trade reception attended by more than 70 industry professionals. In 2025, U.S. exports of hides and skins to China totaled $296 million, down 32 percent from the previous year due largely to retaliatory tariffs, while exports to Hong Kong rose 39 percent to $2 million. At the 45th IFF, the Wisconsin Department of Agriculture represented two U.S. mink suppliers, highlighting premium products and underscoring the U.S. role as a source of high-quality fur. Hong Kong remains an important trading hub for the fur industry, importing $57 million in fur skins and re-exporting $41 million in 2025, including $1.2 million from the United States.
American Hardwood Export Council Celebrates Design Excellence with American Institute of Architects (March 6, 2026 - -)
On March 6, ATO Hong Kong joined the American Hardwood Export Council (AHEC) at the 2025 American Institute of Architects (AIA) Hong Kong Honors & Awards Celebration. More than 350 architects, designers, and professionals from the engineering, planning, and construction sectors attended. AIA recognized AHEC for its strong support of AIA programming and highlighted U.S. hardwoods as a premium natural, renewable, and sustainable material for architecture and interior design.
Wild-caught Alaska Seafood Getting Wide Attention from Hong Kong Gen Z Consumers (March 3, 2026 - March 22, 2026)
From March 3–22, the Alaska Seafood Marketing Institute (ASMI) partnered with Food House Gourmet Plaza to introduce exclusive dishes featuring Alaska Pacific Ocean Perch, Black Cod, and Pink Salmon across eight food-court brands at a dining destination popular with Gen Z consumers. ASMI also launched a retail promotion with Boatat Food Market running from March 20 to April 19 and featuring Alaska Pollock, Black Cod, Pacific Ocean Perch, and Pink Salmon at 10 locations across the eco-conscious supermarket chain.
Chef’s Highlight the Versatility of California Raisins at Vegetarian Food Asia Competition (January 23, 2026 - -)
On January 23, ATO was excited to join the Raisin Administrative Committee (RAC) and the Hong Kong Association of Bakery & Coffee Practitioners (HKABCP) as a guest judge for a bakery and coffee competition at the Vegetarian Food Asia (VFA) trade show. Held annually in Hong Kong, VFA is Asia’s largest trade show for vegetarian and eco-friendly products. The U.S. has been the leading raisin supplier to Hong Kong for over two decades, with imports totaling $3.3 million from January to November 2025, accounting for 80 percent of the total import market.
USAPEEC 2026 Trade Reception Brings Together Hong Kong and Mainland China Poultry Buyers (January 14, 2026 - -)
On January 14, ATO joined the USA Poultry and Egg Export Council’s Annual Trade Reception in Panyu, China. The event brought together nearly 700 attendees, including U.S. poultry and egg exporters, regional buyers, logistics companies, and FAS, FSIS, and APHIS colleagues. Through November 2025, U.S. poultry meat exports to Hong Kong dropped 37 percent to $79.3 million, primarily a result of restricted market access due to highly pathogenic avian influenza (HPAI) detections in the United States and Chinese retaliatory tariffs.
ATO Co-Organizes U.S.–Macau Partners Reception (December 9, 2025 - -)
On Dec. 9 2025, ATO Hong Kong, along with the Foreign Commercial Service and AmCham Macau, jointly hosted the United States – Macau Partners Reception at MGM Macau. U.S. Consul General Julie Eadeh and Deputy Consul General David Schlaefer helped welcome over 60 guests, including more than 30 contacts from local hospitality groups, food and beverage importers, and U.S. ag industry representatives. In 2024, Macau’s global imports of consumer-oriented products were valued at $2.6 billion. The region’s growing hospitality sector generates strong demand for U.S. consumer-oriented products including beef, food preparations, wine, seafood, and tree nuts.
Thanksgiving Festival at Delifans Retail Stores (November 7, 2025 - November 27, 2025)
ATO Hong Kong partnered with USA Poultry and Egg Export Council (USAPEEC) and Alaska Seafood Marketing Institute (ASMI) to launch a U.S. Thanksgiving Festival promotion at Delifans, a 10-outlet retail chain specializing in frozen food and unique imported deli items. The campaign, which ran from November 7 to 27, showcased more than 100 U.S. origin SKUs, including multiple size options for U.S. turkey, Alaskan Black Cod, and a new-to-market American whiskey. In addition to discounts, customers enjoyed in-store cooking and tasting demos and gift rewards for purchases of U.S. products.
“The Great American Texas BBQ 2025” Sets Visitor Record (November 4, 2025 - -)
On November 4, over 1,100 Hong Kong food and beverage industry professionals joined the 2025 Great American Texas Barbeque, setting a new attendance record for the annual event. Organized by the U.S. Meat Export Federation (USMEF) with support from ATO Hong Kong and the Texas Beef Council, the trade-oriented event featured 36 food booths showcasing U.S. beef, pork, chicken, cheese, wine, and spirits sponsored by 85 U.S. and local food distributors and restaurants. Held annually for over forty years, the gathering serves as one of USDA’s largest overseas events. Check out the event highlights on our Instagram account.
U.S. Wine Promotion at Hong Kong’s Largest Online Wine Store - Watson’s Wine (November 1, 2025 - November 28, 2025)
From November 1 – 28, 2025, ATO worked with Watson’s Wine, Hong Kong’s largest online wine store, to promote 44 U.S. wine labels through a special “Great American Wine Journey.” With support of California Wine Institute, Oregon Wine Board and Washington State Wine Commission, the promotion showcased a wide array of U.S. wines and demonstrated why Hong Kong is a top ten market for U.S. wine exports. Utilizing Waston’s homepage banner, hot search function and social media marketing, as well as a special gift promotion for purchases, the campaign resulted in a sales uptick of U.S. wines during the promotion period compared to a preceding comparable period.
U.S. Meat Pitmaster Smoking Class at Smoke & Barrel (October 4, 2025 - October 11, 2025)
To promote American culture and barbeque cuisine and tradition, ATO Hong Kong partnered with local restaurant Smoke & Barrel to conduct a U.S. Meat Smoking 101 cooking class. The two sessions attracted 18 meat enthusiasts, chefs, and influencers who learned about the butchery of U.S. pork ribs, U.S. beef brisket preparation, and sausage making techniques. Co--organized with the U.S. Meat Export Federation, the event showcased how no matter the style of American barbeque being prepared, high--quality U.S. meat makes all the difference.
Hong Kong Polytechnic University Showcases U.S. Ingredients at Hands-On Workshop and Educational Seminar (October 2, 2025 - October 3, 2025)
To promote U.S. ingredients to Hong Kong’s next generation of chefs, ATO Hong Kong organized a two--day hands--on workshop at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University (Poly U), a global leader in hospitality education. The workshop attracted 600 student registrations for the 60--slot program in which students learned about U.S. ingredients from industry representatives and were guided by Poly U instructors in the preparation of six recipes.Our sincere thanks to our seven industry partners for their generous support and for ensuring the program’s success. Thank you, U.S. Meat Export Federation, USA Poultry & Egg Export Council, U.S. Dairy Export Council, American Pistachio Growers, USA Rice, Cranberry Marketing Institute, and California Table Grape Commission!
ATO Retail Promotion Drives Sales of American Ginseng (September 28, 2025 - October 15, 2025)
From September 28 to October 15, 2025, ATO Hong Kong supported an American Ginseng promotion at 20 Old Shung Wan retail outlets across Hong Kong. The promotion, which included training staff on the qualities of American Ginseng, American Ginseng in-store displays, and a promotion to receive a free electric tea kettle with a qualifying purchase of American Ginseng helped boost sales 196 percent during the promotion period. Based on the robust sales performance, the retailer has retained the American Ginseng in-store promotional materials and reports sales continuing to exceed pre-promotion levels by more than 60 percent. Hong Kong is the largest market for wild and cultivated American Ginseng.
American Produce Shines at Asia Fruit Logistica 2025! (September 3, 2025 - September 5, 2025)
On September 3, U.S. Deputy Consul General, David Schlaefer joined ATO Hong Kong to inaugurate the USDA-sponsored USA Pavilion at Asia Fruit Logistica 2025, Asia’s largest trade show for fresh fruit, vegetables, and tree nuts. This year’s pavilion featured 12 U.S. exhibitors and over 80 U.S. and regional representatives from U.S. industry, offering a wide range of agricultural products, including apples, citrus, grapes, pears, cherries, blueberries, pistachios, potatoes, plums, olives, and dates. To support the delegation, ATO Hong Kong led participants on retail and wholesale market tours, provided a briefing on the region’s markets for fresh fruit, and alongside colleagues from FAS China and FAS Bangkok, connected U.S. industry with key buyers throughout the show.
ATO Launches U.S. Beef and Wine Promotion at Ruby Tuesday (September 1, 2025 - September 30, 2025)
With support from U.S. Meat Export Federation (USMEF), ATO Hong Kong collaborated with Ruby Tuesday to promote an exclusive U.S. steak menu throughout the month of September. Ruby Tuesday, which opened its first restaurant in Hong Kong in 1995, has growth to operate 10 outlets, making Hong Kong the largest overseas outpost for the U.S. based restaurant group. As part of its 30th anniversary celebration, a special menu featuring Certified Angus Beef© ribeye with optional California wine pairing is available at all stores, as well as a promotional offer of a U.S. Butcher's Steak at select outlets.
American Whiskey Trail Hong Kong Media Launch (May 15, 2025 - -)
The business portion of the trade mission concluded on the evening of May 15 with the media launch of the American Whiskey Trail Hong Kong at the American Club in Central. Delegation participants joined nearly two dozen lifestyle media guests to officially launch the first of its kind promotion of American whiskey in Hong Kong. AAA Slupek, Consul General May, and U.S. Grains Council Charwoman Verity Ulibarri helped share the rich cultural history of American whiskey before a set of expert mixologists showed off their cocktail creations. Organized by ATO Hong Kong, the promotion will run from June 7 to July 5 and showcase some of America's finest whiskeys, including High West, Jack Daniel’s, Maker’s Mark, and Woodford Reserve. We can’t think of a better way to wrap up a successful Agribusiness Trade Mission and HOFEX!
Major U.S. Agribusiness Delegation Finds Success in Hong Kong (May 12, 2025 - May 16, 2025)
From May 12-16, ATO Hong Kong hosted an USDA Agribusiness Trade Mission to Hong Kong – it’s first since 2016 – and organized the USA Pavilion at HOFEX, one of Asia’s leading food trade shows. The combined trade mission and trade show delegations included nearly 40 U.S. agribusinesses, 17 agricultural industry and advocacy organizations, and representatives from five State Departments of Agriculture (Alabama, Idaho, Minnesota, Tennessee, and Wisconsin). The 75-member trade mission delegation, led by FAS Acting Associate Administrator (AAA) Mark Slupek, held 358 business-to-business meetings, conducted site visits to Hong Kong-based food manufacturers and retailers, convened several roundtable discussions, and participated in the launch of an American whiskey promotion. The trade mission delegation was joined by 13 exhibitors at the USA Pavilion at HOFEX, where attendees engaged with over 30,000 visitors from 36 countries and were treated to three days of live cooking demonstrations featuring local celebrity chef Hilda Chan.Across both events, U.S. food and beverage companies representing a wide-range of consumer-ready products uniformly expressed positive outcomes from meetings with Hong Kong buyers, with some signing sales contracts and distribution agreements. As an added bonus, FAS Manila supported an impressive 10-person buyer delegation from the Philippines, providing expanded opportunity for participating companies. The successful combined trade mission and trade show reflected Hong Kong’s strong demand for U.S. agricultural products, which reached nearly $1.6 billion in 2024, and its important role as a trading hub for agricultural products throughout the region. In this special issue of the Wonton, ATO Hong Kong is pleased to share with you highlights from a busy week for agricultural trade.