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Recent Promotions
U.S. Festival -Taste of USA at Dairy Farm Retail Group (June 28, 2024 - July 25, 2024)
From June 28 to July 25, 2024, ATO Hong Kong partnered with Dairy Farm Retail Group (DFI) to conduct the ‘U.S. Festival -Taste of USA’ retail promotion. A total of 280 food retail outlets including ThreeSixty, Market Place, Oliver’s, Wellcome Fresh, Wellcome and their online shops in Hong Kong, as well as 26 San Miu supermarkets in Macau, participated in this promotion. 45 different U.S. quality food products were highlighted during the promotion, with an emphasis on seasonal fresh fruit, frozen meat, seafood, dairy products. Northwest Cherry Growers also launched the fresh cherry promotion at selected DFI stores simultaneously, drawing further attention to the U.S. Festival.
USA Food Fair at YATA 2024 (June 26, 2024 - July 11, 2024)
From June 26 to July 11, 2024, ATO Hong Kong launched the ‘USA Food Fair’ promotion at seven YATA supermarkets in Hong Kong. Throughout this in store promotion, a spotlight was placed on quality and seasonal U.S. food items, along with the showcase of new products. ATO Hong Kong also hosted two chef demonstrations over the weekend of July 1-2, drawing in a large crowd of customers eager to taste and learn about a variety of U.S. food ingredients, including beef, seafood, pork and fresh fruit. Known for the food safety standards and high quality, U.S. food products continue to hold a strong reputation in Hong Kong, with premium items being particularly popular among local consumers.
U.S. Foodie Vibes at city'super (June 13, 2024 - July 3, 2024)
ATO Hong Kong organized two cooking demonstrations at City Super stores on June 29 and June 30 as part of the ‘U.S. Foodie Vibes’ summer promotion, which took place from June 13 to July 3, 2024. City' Super featured a wide range of U.S. products with over 800 SKU available at their 5 stores and e-shop in Hong Kong. The Organic Trade Association participated in the promotion, with U.S. organic products highlighted throughout the event. The professional chef demonstration showcased the U.S. beef, lobster, and salmon, were well-received by upscale retail customers seeking to experiment with new dishes using premium U.S. food ingredients.
Vinexpo Asia (May 28, 2024 - May 30, 2024)
Vinexpo Asia, the flagship international wine and spirits trade exhibition in Asia, took place from May 28 to 30, 2024 at the Hong Kong Convention and Exhibition Center (HKCEC), a prime venue for business meetings and trade conversations. Sixteen U.S. exhibitors participated this year, including wine industry representatives from Napa Valley, Sonoma County, Washington State, and Oregon. The area also included a tasting corner showcasing twenty U.S. wines.For more details, please visit https://vinexpoasia.com or contact ATO at ATOHongKong@usda.gov
- U.S. Exhibitor List
U.S. Food and Beverage Showcase 2024 (April 17, 2024 - April 17, 2024)
Organized by ATO Hong Kong, the Fourth U.S. Food and Beverage Showcase was held on April 17, 2024 at the Murray Hotel in Hong Kong. A wide range of U.S. food & beverage products were highlighted at the event. ATO invited more than 120 professionals from the industry, including retail traders, importers, distributors, hotel and restaurant managers, chefs, and industry influencers. Attendees had the opportunity to network and discover the quality and diversity of U.S. food & beverage offerings.- Exhibitor List
Renaissance of American Spirits Mixology Event (November 27, 2023 - November 27, 2023)
Agricultural Trade Office (ATO) Hong Kong, in partnership with the United States Distilled Spirits Council (DISCUS) held a marketing event to promote U.S. distilled spirits called “The Renaissance of U.S. Spirits Mixology Event” on November 27. Around 30 industry professionals, a combination of top local bartenders, restaurant and bar managers, beverage directors, and industry influencers attended the event and enjoyed live mixing demonstrations of six cocktail recipes designed by two top mixologists in town using U.S. distilled spirits.Renaissance of American Spirits Mixology Event (Video)
The Great America Texas BBQ (November 21, 2023 - November 21, 2023)
After a three-year pause, ATO Hong Kong, USMEF and Texas Beef Council co-hosted the much-anticipated industry event - The Great American Texas BBQ on November 21. The event presenting high-quality U.S. beef and an extensive array of U.S. foods and beverages attracted over 800 professionals, including chefs, buyers and importers in Hong Kong. As global competition is keen in sophisticated markets like Hong Kong, high-profile promotional events are necessary to reinforce the premium image of U.S. products in terms of taste profile, sustainable practice and food security, to maintain and expand market share.The Great American Texas BBQ 2023 Highlight (Video)
Delicious USA 2023 (November 1, 2023 - November 30, 2023)
Delicious USA, the annual gourmet festival of U.S. food, celebrated a five-year milestone as it continued to expand its footprint across Hong Kong and Macau in 2023.The month-long festival, slated to run through the month of November, is designed to showcase the rich diversity, versatility, quality, and sustainability of America’s agriculture and aquaculture and its contribution to the local food and beverage industry.
This year’s Delicious USA festival welcomed a spectacular lineup of 45 establishments in Hong Kong and Macau. Talented chefs at participating restaurants featured U.S. food ingredients in local and international gastronomy ranging from Chinese, Italian, Japanese and Mexican to Nordic-French, Portuguese, Spanish, Thai, and more. Participating chefs presented one or more dishes featuring their choices of premium U.S. ingredients.
Delicious USA 2023 - Media Event (Video)
Delicious USA 2023 - Chef Event (Video)